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Why Pet Businesses Struggle Online
You know how to care for animals. However, things can feel overwhelming regarding Facebook, websites, and content. I speak to dog walkers and pet sitters who either don’t have the time or the experience to create content that works. Some of the things I hear include
- “I don’t know what to post”
- “My website looks ancient”
- “I don’t have time to figure out Canva”
- I have no idea about hosting my site or where to host it
I get it. I’ve been there. I started my dog walking and pet care service back in 2011. I offer one-to-one, tailored dog walks. There are no packs—just me and a dog, building trust with each walk. That’s still what I do most days. But when I’m not out, I’m online—helping people like you show up better.
What Changed for Me
I had looked at Adobe Photoshop, amongst others, and got confused. Then, about six years ago, I played around in Canva. I made some awful designs. I tried different things. I learned what worked. I started getting better. Then the other pet pros began asking for help. They were not big brands. They were just real people running dog walking, grooming, or pet sitting businesses with a limited budget.
They didn’t want to go viral. They just wanted clients to find them online and feel confident booking them.
That’s when I realised I could help.
What I Offer
Everything I do is for pet businesses. I don’t work with cafes or yoga teachers. I work with dog walkers, sitters, trainers, and groomers—people like me and you.
Here’s what I can help with:
Social media management for pet professionals
When your Facebook or Instagram looks abandoned, people move on. First impressions matter. I can:
- Set up or tidy up your Facebook and Instagram pages
- Add your location, services, and contact details
- Design Canva templates to match your brand
- Help you batch content and schedule it quickly
- Manage your posts if you’re short on time
You don’t need to post daily. But posting at least three times a week builds trust. Applicable, honest content that answers fundamental questions:
- What do you charge?
- Do you walk nervous dogs?
- What areas do you cover?
One dog walker I worked with had an empty Facebook page. We added her contact info, created three weekly posts, and clarified her services. Within a month, she had two new clients.
Facebook and Instagram Tips
Try this now:
- Use real photos of your walks, grooming sessions, or pet visits
- Share answers to common client questions
- Respond to comments and messages within a day
- Use three hashtags that describe your service and location
People book from businesses they trust. Showing up consistently helps them feel confident in you.
Google Business Profiles
A Google Business profile helps people find you when they search “dog walker near me” or “pet sitter in [your town]”. I can:
- Set it up
- Add your services and hours
- Upload recent photos
- Encourage you to ask happy clients for reviews
It’s free. And it works.
Website Help Without the Fluff
Most pet websites don’t need fancy animations or endless pages. They need:
- A homepage that says what you do
- A services page with clear prices
- A contact form that works on mobile
- Fast loading times
I’ve built and fixed dozens of WordPress sites for pet pros. I keep it clean and simple—no jargon, no upselling, just websites that work.
How I Help With Websites
- Build or refresh your WordPress site
- Write or edit your copy so it sounds like you
- Add booking forms, reviews, or image galleries
- Sort out your hosting and domain name
- Keep your site updated and secure
One pet sitter I worked with only had Facebook, and people couldn’t find her number. I built a three-page site with a contact form, and her enquiries doubled.
A dog groomer I helped hadn’t touched her site in years. I cleaned it up, made it mobile-friendly, and added updated photos. She started getting bookings through her site again.
Content That Builds Trust
I write in plain English. No fluff. Just words that explain what you do and why it matters.
I can help you with:
- Blog posts
- Newsletters
- Service descriptions
- About Me pages
One dog trainer asked me to write a blog about introducing dogs to visitors. She shared it in a few local groups and had three new enquiries within a week.
People want to know what you offer, where you work, and if they can trust you. Explicit content answers those questions.
Real Results
Here’s what Jayne from 121petcare.co.uk said:
“I’m Jayne, and I run 121 Pet Care. I was overwhelmed by Facebook and hadn’t touched my website in years. Del cleaned up my social media, refreshed my site, and helped me plan a month’s content. I’m finally getting messages through Facebook, and my website looks like I exist. Couldn’t have done it without him.”
Start With What You Have
Most people I work with already have bits and pieces:
- An old website
- A half-set-up Instagram page
- A few reviews are buried on Facebook
That’s fine. We start there. We tidy it up. We get you visible and apparent.
What It’s Like to Work With Me
You tell me what’s not working, and I suggest a few ways to fix it. We can then proceed from there.
- Want me to do it all? I can.
- Want to learn and do it yourself? I’ll show you.
- Want a one-off fix? That’s fine too.
No pressure. No contracts.
Want to Get Started?
If you’re tired of your social media sitting empty…
If your website feels stuck in 2011…
If you want people to find you and book you online…
Ready to elevate your pet business’s online presence? Contact me today to discuss how we can work together!
📧 info@finchleydogwalker.co.uk
📞 07707 763344
Let’s simplify your media so you can focus on the pets.